Who We Serve & How We Help
Purpose-led marketing support for brands that do good.
At The Sabai Jai Project, we partner with mission-driven businesses, nonprofits, and cultural institutions to help them share their message clearly, consistently, and with impact. We understand that your work is rooted in purpose—and our job is to amplify that purpose through thoughtful, stress-free digital strategy.
Our clients often come to us overwhelmed, short on time, or unsure how to navigate the ever-changing world of social media. We meet them where they are—with practical support, heart-centered strategy, and results they can feel.
What We Offer You:
Who We Work With:
Whether you're...
Our Services Include:
Rooted Globally, Connected Locally
With a home base in Upstate NY and deep ties in Southeast Asia, we bring a rare perspective—blending global understanding with local connection. Inspired by the Lao phrase Sabai Jai (ສະບາຍໃຈ), meaning inner peace and genuine happiness, we bring that same energy to your digital marketing experience.
Let us help you grow your impact—calmly, clearly, and with purpose.
Purpose-led marketing support for brands that do good.
At The Sabai Jai Project, we partner with mission-driven businesses, nonprofits, and cultural institutions to help them share their message clearly, consistently, and with impact. We understand that your work is rooted in purpose—and our job is to amplify that purpose through thoughtful, stress-free digital strategy.
Our clients often come to us overwhelmed, short on time, or unsure how to navigate the ever-changing world of social media. We meet them where they are—with practical support, heart-centered strategy, and results they can feel.
What We Offer You:
- Peace of mind knowing your online presence is aligned, on-brand, and working for you.
- More time to focus on your mission, while we handle content, engagement, and scheduling.
- Strategic clarity through customized roadmaps and monthly reports tailored to your goals.
- Authentic growth by reaching the right audiences and building loyal communities.
Who We Work With:
- Organizations creating social impact—whether global or grassroots
- Cultural institutions and art museums seeking to engage broader, more diverse audiences
- Sustainability-focused businesses working toward a greener future
- Health and wellness brands—from yoga studios to holistic healers—building community through care
- U.S.-based companies expanding into Southeast Asia looking for culturally sensitive marketing
- Southeast Asian businesses entering the U.S. market wanting to build authentic local connections
Whether you're...
- Building trust with your audience
- Launching a new product or campaign
- Expanding into new communities or countries
- Or simply seeking consistency in your online messaging
Our Services Include:
- Social Media Content Creation – Beautiful, brand-aligned visuals and captions
- Marketing Strategy Development – Roadmaps designed around your voice and vision
- Platform Management – Stress-free scheduling, posting, and engagement
- Audience Growth & Retention – Thoughtful, human-centered interactions
- Analytics & Reporting – Insights you can actually use
Rooted Globally, Connected Locally
With a home base in Upstate NY and deep ties in Southeast Asia, we bring a rare perspective—blending global understanding with local connection. Inspired by the Lao phrase Sabai Jai (ສະບາຍໃຈ), meaning inner peace and genuine happiness, we bring that same energy to your digital marketing experience.
Let us help you grow your impact—calmly, clearly, and with purpose.
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Meet Kelly, Founder & Creative Director, The Sabai Jai Project
Kelly Bornt is a seasoned marketing strategist and the visionary behind The Sabai Jai Project. With more than 20 years of experience in brand development, digital marketing, and community engagement, Kelly has helped businesses and mission-driven organizations grow with clarity, authenticity, and intention. Her career spans two continents and a wide range of industries—from nonprofit advocacy and international development to wellness, sustainable living, and the arts. For nearly 15 years, she lived and worked in Southeast Asia, where she led marketing initiatives for cultural institutions, eco-focused startups, and global organizations. That time abroad shaped her distinctive approach: blending high-level strategy with cultural sensitivity and a calm, grounded tone that resonates across audiences. Today, Kelly brings that unique global-local lens to her clients in Upstate New York and beyond—offering thoughtful social media management, strategy consulting, and creative direction tailored to each brand’s mission. Whether you're a wellness practitioner, museum director, artisan brand, or cross-cultural business, Kelly helps you tell your story with intention and grow your presence with purpose. If you're seeking meaningful results without the overwhelm, you’re in the right place. Connect on LinkedIn: Kelly Bornt |